Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […]
The post The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory appeared first on Copywriting for startups and marketers.
